CRM Manager – Barcelona

Job Description

Our client, a prominent entity in the eCommerce is currently in the midst of a significant transformation aimed at modernizing its approach to student interactions. With a focus on high-value products and pivotal life decisions, the mission revolves around simplifying complex and emotionally charged customer journeys rather than large-scale automations. The client is seeking a skilled CRM Manager to join their team, reporting directly to the Head of Acquisition.

Responsibilities:

In this role, the CRM Manager will play a crucial part in driving the client’s transformation efforts. They will closely collaborate with a CRM executive and the digital and IT teams based in London and Barcelona. Key responsibilities include:

• Developing and implementing a comprehensive CRM strategy to enhance customer acquisition, retention, and loyalty, ensuring maximum profitability.
• Segmenting and leveraging the database for targeted and efficient campaign execution.
• Managing direct communications with customers through the CRM system.
• Overseeing marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns and potentially other channels.
• Utilizing Salesforce Marketing Cloud tools such as Journey Builder and Audience Builder for customer engagement.
• Analyzing data and campaign results to derive insights and make data-driven decisions.
• Collaborating with internal teams to optimize user experience through the creation of landing pages.
• Implementing A/B testing or multivariate testing strategies to enhance campaign performance.
• Conducting customer and campaign analysis to align the CRM strategy with company objectives and customer needs.
• Working closely with sales, customer service, IT, and other teams to integrate CRM activities with company objectives.

Qualifications:

The ideal candidate will possess:

• Previous experience in a CRM role, specializing in Salesforce Marketing Cloud.
• Proficiency in building end-to-end campaigns and data pipelines in Salesforce Marketing Cloud, creating personalized customer journeys across multiple channels.
• Strong understanding of CRM principles and strategies.
• Knowledge and experience in coding languages such as SQL, HTML, and AMPscript.
• Strong analytical skills and a goal-oriented mindset.
• Excellent communication and leadership skills, with attention to detail and the ability to multitask.
• Bachelor’s degree in marketing or a relevant field; advanced degrees or relevant certifications (such as Salesforce certification) are preferred.

Desirable Skills:

Desirable skills include:

• Analytical mindset with a focus on strategic business thinking and driving transformation.
• Salesforce certified Marketing Cloud specialist.
• Solid understanding of CRM technologies.
• Experience managing stakeholders, identifying business opportunities, and translating them into effective marketing communications.
• Strong working knowledge of GDPR best practices.
• Experience with Salesforce and collaborating with external software integrators.
• Experience working closely with IT teams and business analysts.

Additional Information:

What We Offer:

This is a full-time position based in Barcelona, and the selected candidate will receive support, coaching, and training from colleagues and managers. Additional benefits include:

• Opportunity to work in the headquarters of the organization in a prime location in Barcelona.
• Chance to gain knowledge and experience in various marketing tools and platforms.
• Development opportunities in an international environment within the field of language travel.
• Dynamic work atmosphere.
• Perks including free breakfast on Mondays, fresh fruit every Thursday, free coffee and milk, and the flexibility of working from home for 2 days per week.
• Free language courses abroad and discounts with Sanitas medical insurance.