Overview

Overview and Responsibilities
The Paid Media Manager will produce and support paid social and digital media advertising campaigns on key social/digital platforms including Facebook, Instagram, Twitter, YouTube, Google Search, and more for all marketing priorities across the MTV Entertainment Studios unit of ViacomCBS (MTV, Comedy Central, Paramount Network, VH1, TV Land, CMT, Smithsonian Channel, Pop TV, and Logo).

The candidate will be comfortable in a fast-paced and collaborative environment and have experience in paid social media marketing and advertising. You have excellent communication, organizational, and creative problem-solving skills.

Responsibilities
Develop and execute paid social campaigns on self-service advertising platforms including Google AdWords, YouTube, Facebook, Instagram, and Twitter, etc
You’re familiar and comfortable crafting, trafficking, and optimizing campaigns across multiple social networks and ad buying platforms
Responsible for producing and presenting paid media recommendations and launching campaigns from the ground up, including new testing opportunities
Organize and handle internal marketing support across various departments and platforms
Ensure all branding opportunities with 3rd parties are on strategy without sacrificing brand integrity
Monitor campaign spends and optimize media spends as necessary
Build campaign wrap up reports, best pracitces documents, and other presentations as needed
Oversee day-to-day budget, track spends, IO’s, contracts, and payments
Running the submission and delivery of creative requests for ads, emails, and display units
Code and deploy email marketing campaigns as needed

Basic Qualifications
Bachelor’s degree, preferably in marketing or advertising
3-4 years of experience planning and executing paid marketing campaigns on various platforms
Paid Social Media experience required
2+ years of experience executing paid advertising campaigns on key self-service platforms including, Facebook, Twitter, YouTube, Instagram, and Google AdWords
Expertise in search-SEM marketing a requirement; basic understanding of all digital media fields

Additional Qualifications
Experience executing paid advertising efforts to drive app installs, website conversions, etc (preferred but not required)
Strong Excel skills and the ability to handle and analyze large sets of data
Ability to balance multiple projects with ease and perform under pressure
Detail-oriented, highly organized, and efficient time-management skills
Comfortable working with ever-changing software on various platforms
Basic Photoshop skills (preferred but not required)
Love for comedy and pop culture
Great sense of humor

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