Production 101- Learn the Basics of How to Prepare, Shoot & Edit Your Video Production

Learn the basics of how to prepare, shoot and edit your production

You’ve done the hard part, coming up with the idea. Now you just need the tools to make it happen!

Not sure where to start? Check out this video where we walk you through the easy 1, 2, 3, steps of bringing your idea to life and your screen.

Production 101

Today we’re sharing the basics of video production. If you want to make your videos look great, follow these three steps – pre-production, production, and post-production, which is basically planning, shooting, and then editing – to get started.


During pre-production we start with an idea, but it’ll take more than that to bring it alive. Answer these questions before you start:

  • What is the video about?
  • Why are you making it?
  • How long will it be?
  • Who’s it for?
  • When are you making it?
  • What will it look like?
  • How will it sound?

For our example video, our production expert Amanda decides to create a video about how to steam artichokes. For pre-production, she:

  • bought all the ingredients.
  • cleaned up her kitchen
  • got a camera, two lights, a tripod and a boom arm

After that, she was ready to film.

For the video setup, point the camera at the image you want to show. For Amanda’s video, she had the camera pointing down at the pots because she only wanted to show her hands and the food. Because Amanda knows a bit about artichokes, she shares information that she knows while filming. 

Her pre-production prepared her, because she knew exactly where she was going to shoot, how she was going to light it, how long it was going to be.

Production Equipment

Audio is as important as your video. For Amanda’s video, she used a Blue Yeti microphone for capturing audio. Other recommendations below.

If you’re just getting started, you can shoot your video with anything from an iPhone, all the way up to a big professional rig. No matter what you use, remember a tripod comes in handy.

Post Production

Once you have your video shot, then comes post-production. For our example video, Amanda used Adobe Premiere Pro, but there are so many other editing programs out there. Choose whatever fits your budget and skill level.

So those are the basics of video production. Pre-production is knowing where to shoot, what is needed to shoot, and preparing to shoot. Production is where you actually set it all up, record it all as many times as it takes to get it looking good. Post-production is editing and pulling the final work together, adding the music, graphics, and creating your final work.

Remember: Production 101 is pre-production, production, and post-production. 

Production Equipment to Get You Started

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